Axiological Assessments? Value Profiles? So What?

So what?

This is a crucial question that marketers, salespeople and professionals (even certified axiological practitioners) should know how to answer...

in about 30 seconds.
Sometimes, less than 30 seconds. depending on the audience.

Thanks to being on Twitter, I learned who Guy Kawasaki is and checked out one of his podcasts:

"The Art of Pitching" from his book, The Art of the Start (2004)

And this blog title post popped into my head.

This is the #1 question (plus much more) on Guy's podcast that you need to be able to answer about:

Your business.
What you do.
What you promote.

In person. At your local BNI meeting. On facebook, YouTube and more concisely, on Twitter, in 140 characters.

I recommend you check out his helpful information. (By the way, check out his blog too.) His podcast was packed with helpful presentation skills.

Shorter, simpler, better.
Clearly, concisely, directly.

When someone asks-
So what?

You should/better be able to answer-
So that...you can build your business...whatever that business may be.

Axiological Assessments? Value Profiles? So What?

So That... people can have a starting point that identifies their strengths and helps them realize more of their potential.

So That...people can find the "right gear" and shift the coaching process into "overdrive."

So That...what I provide will truly help people in the most powerful way possible.